#Microsoft #WindowsPhone – Microsoft CEO: We’re staying in the phone market to create “the most ultimate mobile device” : Last month, Microsoft published its latest earnings report, revealing that quarterly revenue from its phone hardware business had dropped to just $300 million, down from $2.6 billion two years earlier.
A few days later, Microsoft CEO Satya Nadella acknowledged that the company had unquestionably “missed the mobile boom”, but added: “Our goal now is to make sure we grow new categories.”
In an interview this week, Nadella reiterated the company’s commitment to the mobile market, and said that it is now focused on offering something truly unique, rather than trying to compete with more popular rivals on their terms.
Speaking with the Australian Financial Review, he said that Microsoft is not afraid to take risks in its efforts to enter new market segments, and perhaps even ‘redefine’ old ones.
“The key in any momentum we have is that you have to have some amount of boldness in taking risk, and knowing that you are not always going to get it right,” he said.
He referred to Surface to illustrate this point. “Three years ago, the two-in-one as a form factor was questioned. ‘Does anybody need one?’”, he said. “And now, guess what, even our competition has decided that it’s not a refrigerator and a toaster but it’s actually a two-in-one.”
Given the seemingly endless rumors that Microsoft is working on a ‘Surface phone’, the company’s conviction in creating convergent devices seems particularly relevant – and even more so with partners like HP releasing ‘3-in-1’ devices running its Windows 10 Mobile smartphone OS.