Search engine optimization, or SEO, is the foremost step in online marketing. A comprehensive digital strategy is the one that makes the most of both paid and organic marketing, and SEO is critical for the latter. SEO is not just about pushing for a spot in search results. Your website needs to be on the first page of Google to garner response and traffic. Agencies like K2 SEO help clients in establishing a marketing plan that aids in harnessing the power of SEO. In this post, we are discussing more on what it takes to evaluate SEO for your enterprise.
Focus on your website
Even the best websites need to be redesigned at some point, just for the sake of SEO. Google has been focusing on mobile indexing first and voice search, so everything from the design to contents must be revisited. If your website is not optimized for mobile SEO, you are already losing a considerable part of web traffic. Secondly, SEO and your website go hand in hand when it comes to branding. You may have a great website, but if the contents are not ideal for SEO marketing, you will still lose users. Eventually, a visitor should spend some time on your website.
Seeking assistance for SEO
SEO is a scalable job, and it is absolutely necessary to ensure that it remains a continuous process. Hiring an in-house team for SEO may not be an ideal choice, even for companies that can afford to do so. In-house SEO work can be extensive and may require considerable effort, which can be easily outsourced to an agency. Find a SEO company that has the expertise and experience to handle your brand’s needs, and they should be able to offer a measurable plan with all strategies in detail. Don’t be scammed by “secret SEO sauce” ideas, because there is nothing absolutely hidden about the process. It’s all about a mix of on-page and off-page strategies, which are rather simple and easy to understand. Also, don’t forget to ask for regular updates.
As far as estimates are concerned, you will only pay a fixed price per month or for the entire period of the contract, unless there is paid marketing, which may have flexible pricing. Nevertheless, check the clientele of the concerned agency and ask for an estimate in advance. SEO is for the present and the future – choose to invest wisely in the right agency!
Google My Business case study will explore how Google My Business pages can help businesses with SEO and branding.