As you start on SNS 마케팅 there is a need to know some of the downside that comes with using social media which includes:
You can be able to receive feedback which is negative
People utilize social media network when posting content which they love, but they can at the same time use it to share the experiences that they did not love. If someone happen to have had poor experiences with your business, it will give them an opportunity of sharing their poor experience with others online.
The feedback which happens to be negative comes in various forms. On platform such as Facebook, a negative review can be left by someone on your page and share the experience which is negative. When someone else checks about your business next, they will go through the reviews and come across the negative feedback.
On Twitter, users will be able to tag a company in their post, sharing their negative experience. People will retweet the poor experience and spread it all over. Social media platforms are known to be catalyst for leaving feedbacks which are negative and complain with most people using their profiles in helping others to understand their poor experience. Most people have a feeling that it is their social obligation to share their experience in preventing others from having the same experience.
When you have several negative feedbacks, it can impact on your marketing efforts negatively. People tend to trust others to give them a certain insight concerning your company especially if it is the first time that they happen to be hearing about your business. With the social media, it is possible that the negative feedback might end up hindering your business from having to earn leads.
To adapt to this particular social media disadvantage, whenever you have a feedback that is negative on social media, you have to respond to it. You don’t have to allow people to complain and the concerns going on without you addressing it. Not everyone will have an experience which is positive with your business, but addressing the issue can be able to speak a lot regarding your company as well as its values.
You open up the potential for embarrassment
It is quite easy for posts to go viral when placed on social media. People keep monitoring on the bad and good on social media. If you are not careful regarding what you post, you could end up embarrassing yourself and getting caught in a situation that is awkward.
When you go posting something on social media, chances are that you could accidentally embarrass your business, making it a big downside of social media. To adapt to this particular disadvantage of social media, you need to do your research first before posting any content.
Whether it is a video or a hashtag, there is a need for you to do your own research to find out if there is any way it might construed the wrong way. Doing research helps in adapting to your content to prevent your company from any embarrassment.